Press Release


 ISACA Launches Resources for Building Security Awareness Campaigns Inspired by Marketing Principles 

Schaumburg, IL, USA (13 March 2019) — Many information security professionals struggle with developing and implementing security training and awareness programs within their organizations that actually make an impact and are measurable. ISACA, in partnership with Infosec recently released a white paper that provides guidance and clear tips for driving effective security awareness efforts, using techniques inspired by marketing principles.

The newly released Improving Security Awareness Using Marketing Techniques white paper walks through the current challenges faced by organizations' awareness campaigns—including lack of effective messaging, lack of engagement, and poor campaign design—and outlines how common marketing tactics can address some of these shortcomings.  

Improving Security Awareness Using Marketing Techniques provides professionals with details around some of these marketing tools that can be applied to security awareness campaigns, such as:

  • Using the “sales funnel” model to describe each step of the journey for a person learning about security best practices
  • Creating customer personas, by segmenting people within the organization in order to create targeted and tailored content to best reach them
  • Analyzing purchase intention to measure users' anticipated behavior in response to hypothetical security situations

Those planning their own security awareness activities can also read about the distinct phases of security awareness campaigns, including campaign planning, collateral creation (or adaptation), campaign execution and campaign management and tracking, as well as how to approach measuring performance by looking at metrics, such as reach, views/hits, completion, shares/likes, and interactivity. 

Additionally, professionals can reinforce this knowledge by listening to the webinar, Selling Security Sizzle: Marketing Tips for Training & Awareness, from ISACA and Infosec. Lisa Plaggermier, chief evangelist at Infosec, provides an overview of techniques that security professionals can use to persuade, train and "sell" employees on safe security behaviors. To access this webinar, click here.


About Infosec

Infosec has been fighting cybercrime since 2004. Thousands of organizations and over 160,000 individuals trust the wide range of security-specific classes and enterprise security awareness and phishing training to stay a step ahead of the bad guys. Infosec IQ, Infosec Flex and Infosec Skills provide the most advanced and comprehensive education and training platforms. Founded by CEO Jack Koziol, Infosec is based in Madison, with offices in Chicago and Dulles, Virginia. Learn more at www.infosecinstitute

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Now in its 50th anniversary year, ISACA® ( is a global association helping individuals and enterprises achieve the positive potential of technology. ISACA equips professionals with the knowledge, credentials, education and community to advance their careers and transform their organizations. ISACA leverages the expertise of its 460,000 engaged professionals—including 140,000 members—in information and cyber security, governance, assurance, risk and innovation, as well as its enterprise performance subsidiary, CMMI® Institute, to help advance innovation through technology. ISACA has a presence in more than 188 countries, including more than 220 chapters worldwide and offices in both the United States and China. 

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Emily Van Camp, +1.847.385.7223,