Webinar: Personal Brand Stewardship: Secrets for Creating a Powerful Leadership Brand 


Caitlin McGaw
President of Candor McGaw Inc.

Thursday, 23 March 2017
12PM (EST)/ 11AM (CST) / 9AM (PST) / 17:00(UTC)
60 minutes


Most professionals are too busy to have developed a personal brand strategy. The result: A haphazard message and branding mess. Success in a changing and competitive market depends on a brand that projects a curated image across all platforms: Resume, social media, and networking.

Learn how to develop a powerful strategy for professional branding that coordinates resume, social media (particularly Linkedin) and messaging. Each of these elements will be discussed, together with how to create synergies between them. Learn pragmatic techniques you can implement immediately to improve your personal brand. Key deliverable: The brand you want the world to see.

Caitlin is the President and Chief Recruiting Officer of Candor McGaw Inc. She holds an MBA from UC Berkeley’s Haas School of Business and has been in the IT Audit recruiting space since 1997. Candor McGaw focuses on IT Audit / Risk / Compliance & Controls recruiting for Fortune 500 companies headquartered in the Midwest. Caitlin was formerly the Executive Director at Lander International.

She spent nine years running various businesses and teaching at two universities in Malaysia before launching her career in executive search. Her early career was with Apple Computer in Human Resources, and working in high-tech PR with Silicon Valley start-ups.