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Developing and using models to help represent relationships between business strategy and IT is an effective method to show the strategic effect of IT within the enterprise. As more and more business commerce becomes automated, the growing impact of IT on business strategy, such as the development of a sustained competitive advantage in a highly connected world, becomes increasingly evident.
Alignment of IT and business strategies is paramount for achieving and maintaining a leadership position. Today, the elements that differentiate one successful organization from another are difficult to observe and measure as the power of imitation levels the playing field, making a business-driven, information-centric and technology-supported strategy imperative.
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