2012 Geolocation Use and Concerns Survey

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Geolocation data, revealing an individual’s physical location, are obtained using tracking technologies such as GPS devices, IP geolocation using databases that map Internet IP addresses to geographic locations, and financial transaction information. The information’s uses are myriad, including direct marketing and context-sensitive content delivery, monitoring of criminals, enforcing location-based access restrictions on services, cloud balancing, and fraud detection and prevention. Geolocation technologies and their application, while offering social and economic benefit to a mobile society, raise significant privacy and risk concerns for individuals, businesses and governments.

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