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Big data analytics is the leading value-producing digital innovation trend, according to our Top 10 Technology Trends assessment. With digital data sources growing in number and complexity, big data continues to get bigger. To make big data actionable takes analytics. They provide the necessary intelligence to simplify the complex, bringing new, business-influencing insights to bear. Simply defined, big data analytics is the application of advanced algorithms to analyze large data sets containing a variety of data types to uncover hidden patterns, unknown correlations, market trends, customer preferences and other valuable business information. We believe that, with the vast amounts of data being generated and collected by enterprises worldwide on a daily basis, analytics will continue to drive business strategy and decision making across all enterprise functions and industries.