How to Drive Growth, Strategy and Governance Through Design now available as a free download.
Schaumburg, IL, USA – The understanding of design is often limited to how a user may experience a product or service at a physical, emotional or visceral level; however, when utilized strategically, the principles of design can enable an entire enterprise to align its efforts to implement products and platforms that can influence societal norms and behavior. To assist organizations in capitalizing on the opportunities design strategies offer, ISACA has published a white paper detailing design as a tool for product development, marketing, finance, systems development, communications and operations.
Design principles can and should be a core part of both business process and strategy formation, as they can be employed in evaluating problems and devising solutions. ISACA’s white paper offers insights into how design can incorporate development, social media, funding and feedback strategies into an enterprise’s improvement and success in marketability, profitability and accountability, including:
- The product’s form, function and emotive context
- Branding, placement and sales
- How the product fits into the overall strategy of the enterprise
- Influencing the target audience
- Investor support and crowdfunding
- Metric-oriented customer feedback, purchase and adoption
“Professional design requires an internal understanding of the market and consensus on what the product delivers. Creating a consistent message across influences, media and platforms that is aligned with the target audience is critical for every organization,” says Kevin Keh, principal of IT professional practices at ISACA. “Enterprises must craft a comprehensive design process, coupling strategy with enterprise governance, and permit design teams to think and rethink the ways design can influence various elements of the business.”
To download a complimentary copy of the How to Drive Growth, Strategy and Governance Through Design white paper, visit https://store.isaca.org/s/store#/store/browse/detail/a2S4w000005GDKcEAO. Additional resources from ISACA can be found at www.isaca.org/resources.
About ISACA
ISACA® (www.isaca.org) is a global community advancing individuals and organizations in their pursuit of digital trust. For more than 50 years, ISACA has equipped individuals and enterprises with the knowledge, credentials, education, training and community to progress their careers, transform their organizations, and build a more trusted and ethical digital world. ISACA is a global professional association and learning organization that leverages the expertise of its more than 165,000 members who work in digital trust fields such as information security, governance, assurance, risk, privacy and quality. It has a presence in 188 countries, including 225 chapters worldwide. Through its foundation One In Tech, ISACA supports IT education and career pathways for underresourced and underrepresented populations.
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Contact:
Bridget Drufke, bdrufke@isaca.org, +1.847.660.5554
Kristen Kessinger, communications@isaca.org, +1.847.660.5512
