The Digital Trust Imperative: A Focus on Data Privacy

An illustration of an open padlock, with a circuit board design
Author: K. Brian Kelley, CISA, CDPSE, CSPO, MCSE, SECURITY+
Date Published: 1 July 2026
Read Time: 9 minutes
Related: State of Privacy Survey

Data-driven decision making (DDDM) involves relying on data instead of intuition to make business decisions. Data can correct misconceptions, provide the basis for key decisions, and inform strategy. Digital trust is like any other aspect of business: Organizations should spend wisely to improve it and seek to maximize the return on investment (ROI). One aspect of digital trust is the impact of data privacy efforts...

 

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