Whitepaper

How to Drive Growth, Strategy and Governance Through Design

Design helps to answer core questions—for example, how a user may experience a product or service at a physical, emotional or visceral level. Design entails a wide array of skill sets across product development, finance, marketing and operations. Enterprises can adopt design principles to evaluate problems and devise solutions, to drive business process and strategy formation. Teams can better understand their target audiences as they iterate through different concepts that may meet their needs. This white paper details how design, when viewed strategically, enables an enterprise to implement and align products and platforms that will influence social norms and behaviors.

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