Applying Marketing Techniques to Raise Security Awareness

Security awareness and training is key to both the enterprise’s and its employees’ responses to security threats. Training employees on the proper response can help prevent security incidents. In an age where more regulatory compliance is required, this becomes even more crucial, and most organizations could employ their security awareness programs more smoothly and systematically. One can look to marketing techniques used to gauge brand awareness and interactions with potential customers and apply them to enterprise security awareness plans to get better engagement from end users and more reliably achieve the results intended from security awareness campaigns.

To learn to apply these marketing techniques to systematically build and launch more effective security awareness efforts, ISACA and InfoSec have developed the Improving Security Awareness Using Marketing Techniques white paper. This white paper demonstrates how to integrate those security efforts into your enterprise's broader security program.

To learn more, download this complimentary ISACA white paper from the Improving Security Awareness Using Marketing Techniques page of the ISACA website